Smart E-Commerce System with AI Recommendation Engine and Customer Behavior Analytics

E-commerce platforms usually contain a large number of products, which can make it difficult for customers to quickly find items that match their interests. This project presents a Smart E-Commerce System that combines a machine learning recommendation engine with customer behavior analytics and supports the main activities of customers, vendors, and administrators. The recommendation system uses a hybrid approach that combines collaborative filtering and content-based filtering. Collaborative filtering identifies similar product preferences based on user interactions using cosine similarity, while content-based filtering uses TF-IDF to find similarities between product information. When both methods are available, the system combines them using 75% collaborative filtering and 25% content-based filtering. Customer activities are also considered when generating recommendations. Different actions are given different weights based on their importance: viewing a product has a weight of 1.0, clicking 1.5, adding to a wishlist 2.0, adding to cart 3.0, and purchasing 5.0. Recent activities are given more importance through a time-decay method with a 45-day half-life. For new customers or users with fewer than five product interactions, the system recommends popular products as an alternative. The recommendation results are stored using Redis caching and can be accessed through the system API. The model is evaluated using temporal hold-out testing with metrics such as Precision@10, Recall@10, MAP@10, and catalog coverage. Overall, the project demonstrates how machine learning can be integrated into a practical e-commerce system to provide personalized product recommendations while supporting normal online shopping and management processes.

17 Aug 2026 3 287